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Eircom

The title of this article is incorrect due to technical limitations. The correct title is eircom.


eircom Group plc is the largest telecommunications operator in the Republic of Ireland.

As Bord Telecom Éireann plc, the company was (until 1999) a state monopoly; as a private company it continues to dominate many telecommunications areas, its main competitor being BT Ireland (formerly Esat BT), although this is accessed via eircom's network. eircom currently operates the fixed-line telephone network, act as an internet service provider (ISP) eircom.net, and operate a property alarm installation and montioring unit called eircom Phonewatch. An analogue TACS and a digital GSM 900 network operation in Ireland, started as Eircell, was once owned by eircom. It is now run by Vodafone. eircom now has a 44% share of the Irish telecoms market.

Services

eircom operate the largest fixed-line telecommunications network in the Republic of Ireland, under licence from the Commission for Communications Regulation. Most homes and businesses in the state are connected by his network. A full range of telecommunications services is provided on the network. Their ISP division, eircom net, provides dial-up services, as well as broadband (see broadband roll-out, below) services. eircom Phonewatch provides burglar alarm and home monitoring services.

As an operator with significant market power, eircom is required to provide a number of wholesale products to other operators and to switch calls onto other phone networks. Many broadband products offered by other operators are resales of the eircom product.

eircom has been subject to much criticism in the performance of its activities. See the criticism section below for more details.

History

The company was formed in 1984 as Bord Telecom Éireann, under Posts and Telecommunications Act 1983. This article deals mainly with the post-privatisation eircom. For details of the company during its time as a state-sponsored body, see the Telecom Éireann article.

Privatisation

Due to EU laws requiring the opening up of the Irish telecommunications market, eircom was privatised, a process which began in 1995, and by July 1999 the government had disposed of virtually all of its shareholding [1]. eircom plc was then floated on the Irish Stock Exchange, London Stock Exchange, and New York Stock Exchange s on July 8, 1999 and small/first-time investors were encouraged by the Irish Government to buy shares.

The eircom flotation is considered to have been an example of a stock market bubble - after the initial hype of the flotation died down, the stock price fell rapidly. Many of the 500,000 small investors were angered by the significant financial loss they incurred, blaming the government for not sufficiently warning them of the risks inherent in stock market investment. This may have been a factor in Mary O'Rourke, the then Minister for Public Enterprise losing her seat in the general election.

Disposal of Eircell, going private and refloatation

In 2001, eircom disposed of its mobile arm Eircell to Vodafone. The company was transfered to a separate entity, Eircell 2000 plc which was then sold to Vodafone via a share swop. This left the eircom shareholder with not only shares in eircom, but Vodafone also.

After the demerger of Eircell, eircom itself was believed to be undervalued and became the subject of a bidding war between two consortia - the E-Island consortium headed by Denis O'Brien, and the Valentia Consortium headed by Sir Anthony O'Reilly, the chairman of Independent News and Media. Eventually in June 2001 the company agreed a recommended offer of €1.27 per eircom share. eircom plc was delisted from the stock exchange, become eircom Limited, a private limited company by shares and a subsidary of Valentia.

However eircom did not remain a private company. On 19 March 2004 the company returned to the stock market (although the company being listed, eircom Group plc, was in fact a new holding company, and was registered in England and Wales rather than the Republic of Ireland). The company floated at €1.55 a share, but dipped on initial trading before recovering to trade above its float price.

Meteor

In early 2005, several Irish newspapers reported that Meteor Mobile Communications, the third mobile phone operator, was up for sale by its owners, Western Wireless. It was considered that this afforded eircom an opportunity to re-enter the mobile communications market. On 9 July 2005 it was reported by The Irish Times that there had been three bidders for Meteor: eircom, Smart Telecom, and a consortium led by Denis O'Brien. On 14 July 2005, RTÉ News reported on their business website that Denis O'Brien had withdrawn from bidding, and that it was understood that eircom was the top bidder at €410m. On 21 July it was announced that Smart Telecom had also withdrawn, leaving eircom as the sole bidder. Eircom announced the successful purchase on 25 July 2005 at a cost of €420m. [2]

Competition

While eircom retains a virtual monopoly, at around 80%, on fixed line telephony in the State (the only exception being those operated by cable company NTL - Chorus previously offered wireless telephony but failed to renew their licence) it is required to allow carrier pre-selection (CPS). Introduced in Ireland in 2001, CPS allows subscribers to use an alternative provider for all their calls, without the need to dial indirect access codes or numbers, although they still receive a bill from eircom for line rental. However, under a wholesale line rental scheme, it is now possible for customers, to have a single bill from an alternative provider, for example, BT Ireland, including the cost of Eircom line rental, rather than continuing to receive a separate one from eircom for this cost. Although it is not yet possible for other operators such as BT Ireland to buy the lines from eircom and charge their own line rental should they wish.

Criticisms of eircom

Ireland continues to lag behind in terms of broadband availability, with the fifth lowest broadband penetration in the EU25 at 3% of population [3] (OECD, Dec 2004), and the lowest in Western Europe. As of 2004, eircom's PR division runs near-daily advertisements for broadband connections on national media. It has been suggested that this is more to ensure that politicians, local community groups and the public at large feel that Ireland is being connected, rather than advertise available services (A large part of the population cannot take up the broadband deals). Only 60% of the population are located in the urban areas where broadband is available [4], and of these, only 75% qualify due to faulty lines (Eircom has no obligation to provide lines good enough for anything other than some level of voice communication).

Some of eircom's DSL packages and offers have been widely criticised. In June 2005 a new product was offered, offering time-limited broadband of 20 hours per month for €24.99 (introductory offer, €19.99). Penalities on any extra time spent online mean that a mere 12 hours extra per month (charged at 4c per minute) will result in a bill of around €50 (these charges are on top of the €24.18 line rental), though this product is targeted at lower end users. Before eircom announced ADSL it started a telemarketing campaign aimed at customers who spent large amounts of time on dial-up connections to persuade them to subscribe to ISDN - an old inferior technology. This technology, which is not available in all areas is an alternative, albeit expensive option, in some areas where broadband is not available and ISDN is.

eircom's corporate structure has also been subject to criticism in recent years, with accusations of poor management and overstaffing levelled at it.

After the privatisation of eircom, the highly profitable mobile phone division, Eircell, was sold to Vodafone. Some consider this act to be asset stripping by the large investors with interests in eircom.

Eircom's line rental costs have increased over the years, now standing at €24.18 per month - the highest such charge in the EU.

Broadband Roll-out

After a slow start broadband subscriber numbers started to pick up in 2004 when eircom cut the price for the basic DSL service and launched an intensive television advertising campaign. eircom predict 100,000 DSL connection by year end 2004 and promise to announce ambitious further growth targets in 2005. They have stated that their strategy is to strongly grow broadband user numbers and re-enter the mobile market. Copying a similar scheme to that used by BT in the UK, they have introduced a trigger scheme for DSL enabling their smaller exchanges based on numbers of users committing to sign-up for service. BT has now discontinued this scheme, and is moving to upgrade all remaining exchanges in the UK to ADSL during 2005, (including Northern Ireland, which has the highest number of exchanges upgraded to broadband in the UK).


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BT has now discontinued this scheme, and is moving to upgrade all remaining exchanges in the UK to ADSL during 2005, (including Northern Ireland, which has the highest number of exchanges upgraded to broadband in the UK). Walton expounds upon his music interests on his own satellite radio show, One More Saturday Night (named after a Dead song), heard during late prime time on Sirius Radio's "Jam On" channel. Copying a similar scheme to that used by BT in the UK, they have introduced a trigger scheme for DSL enabling their smaller exchanges based on numbers of users committing to sign-up for service. To fellow Deadheads, Walton is fondly known as "Grateful Red". They have stated that their strategy is to strongly grow broadband user numbers and re-enter the mobile market. Walton is also a well-known fan of the Grateful Dead, attending numerous Dead concerts, quoting Dead lyrics on TV and radio interviews, and was even invited to play on-stage with the group. eircom predict 100,000 DSL connection by year end 2004 and promise to announce ambitious further growth targets in 2005. Another of Walton's sons, Chris plays for San Diego State University.

After a slow start broadband subscriber numbers started to pick up in 2004 when eircom cut the price for the basic DSL service and launched an intensive television advertising campaign. His son Luke, although not as tall as his father, currently plays for the Los Angeles Lakers as a forward. Eircom's line rental costs have increased over the years, now standing at €24.18 per month - the highest such charge in the EU. As of 2003, Walton is a basketball television analyst for ESPN. Some consider this act to be asset stripping by the large investors with interests in eircom. His ankle problems became so severe years later that he had both his ankles surgically fused. After the privatisation of eircom, the highly profitable mobile phone division, Eircell, was sold to Vodafone. Walton attempted a comeback in 1990, but injury again intervened; he then permanently retired from the game.

eircom's corporate structure has also been subject to criticism in recent years, with accusations of poor management and overstaffing levelled at it. However, he was again injured the following season. This technology, which is not available in all areas is an alternative, albeit expensive option, in some areas where broadband is not available and ISDN is. Providing a reliable backup to Bird's fellow front-liners Kevin McHale and Robert Parish, Walton would receive the NBA Sixth Man Award that season, becoming the only player to have ever won both the Sixth Man Award and MVP. Before eircom announced ADSL it started a telemarketing campaign aimed at customers who spent large amounts of time on dial-up connections to persuade them to subscribe to ISDN - an old inferior technology. At the urging of Larry Bird, who happened to be in Auerbach's office at the time of Walton's call, Auerbach signed Walton, adding the perfect piece to the Celtics' last championship run to date (1986). Penalities on any extra time spent online mean that a mere 12 hours extra per month (charged at 4c per minute) will result in a bill of around €50 (these charges are on top of the €24.18 line rental), though this product is targeted at lower end users. Next, he called Boston Celtics GM Red Auerbach.

In June 2005 a new product was offered, offering time-limited broadband of 20 hours per month for €24.99 (introductory offer, €19.99). He then called Jerry West, then general manager (GM) of the Los Angeles Lakers, asking about the prospects of playing for the team; West refused, citing Walton's injury history. Some of eircom's DSL packages and offers have been widely criticised. After several seasons alternating between the court and the disabled list with both Portland and his hometown San Diego Clippers, he spent a considerable amount of money to buy himself out of his Clippers contract in 1985. Only 60% of the population are located in the urban areas where broadband is available [4], and of these, only 75% qualify due to faulty lines (Eircom has no obligation to provide lines good enough for anything other than some level of voice communication). He was nonetheless named the league MVP that season (1978). It has been suggested that this is more to ensure that politicians, local community groups and the public at large feel that Ireland is being connected, rather than advertise available services (A large part of the population cannot take up the broadband deals). The following year, the Blazers won 50 of their first 60 games, leading the league, before Walton suffered a broken foot, which turned out to be the first in a horrific string of foot and ankle injuries that cut short his career.

As of 2004, eircom's PR division runs near-daily advertisements for broadband connections on national media. He went on to lead the Portland Trail Blazers to the NBA title in 1977. Ireland continues to lag behind in terms of broadband availability, with the fifth lowest broadband penetration in the EU25 at 3% of population [3] (OECD, Dec 2004), and the lowest in Western Europe. Walton played college basketball at UCLA from 1970 to 1974, winning the national title in 1973 in a win over Memphis State in which Walton made 21 of 22 shots; some regard this as the greatest ever offensive performance in American college basketball. Although it is not yet possible for other operators such as BT Ireland to buy the lines from eircom and charge their own line rental should they wish. William Theodore Walton III, better known as Bill Walton (born November 5, 1952 in La Mesa, California), is a former American basketball player and current television sportscaster. However, under a wholesale line rental scheme, it is now possible for customers, to have a single bill from an alternative provider, for example, BT Ireland, including the cost of Eircom line rental, rather than continuing to receive a separate one from eircom for this cost.

Introduced in Ireland in 2001, CPS allows subscribers to use an alternative provider for all their calls, without the need to dial indirect access codes or numbers, although they still receive a bill from eircom for line rental. While eircom retains a virtual monopoly, at around 80%, on fixed line telephony in the State (the only exception being those operated by cable company NTL - Chorus previously offered wireless telephony but failed to renew their licence) it is required to allow carrier pre-selection (CPS). [2]. Eircom announced the successful purchase on 25 July 2005 at a cost of €420m.

On 21 July it was announced that Smart Telecom had also withdrawn, leaving eircom as the sole bidder. On 14 July 2005, RTÉ News reported on their business website that Denis O'Brien had withdrawn from bidding, and that it was understood that eircom was the top bidder at €410m. On 9 July 2005 it was reported by The Irish Times that there had been three bidders for Meteor: eircom, Smart Telecom, and a consortium led by Denis O'Brien. It was considered that this afforded eircom an opportunity to re-enter the mobile communications market.

In early 2005, several Irish newspapers reported that Meteor Mobile Communications, the third mobile phone operator, was up for sale by its owners, Western Wireless. The company floated at €1.55 a share, but dipped on initial trading before recovering to trade above its float price. On 19 March 2004 the company returned to the stock market (although the company being listed, eircom Group plc, was in fact a new holding company, and was registered in England and Wales rather than the Republic of Ireland). However eircom did not remain a private company.

eircom plc was delisted from the stock exchange, become eircom Limited, a private limited company by shares and a subsidary of Valentia. Eventually in June 2001 the company agreed a recommended offer of €1.27 per eircom share. After the demerger of Eircell, eircom itself was believed to be undervalued and became the subject of a bidding war between two consortia - the E-Island consortium headed by Denis O'Brien, and the Valentia Consortium headed by Sir Anthony O'Reilly, the chairman of Independent News and Media. This left the eircom shareholder with not only shares in eircom, but Vodafone also.

The company was transfered to a separate entity, Eircell 2000 plc which was then sold to Vodafone via a share swop. In 2001, eircom disposed of its mobile arm Eircell to Vodafone. This may have been a factor in Mary O'Rourke, the then Minister for Public Enterprise losing her seat in the general election. Many of the 500,000 small investors were angered by the significant financial loss they incurred, blaming the government for not sufficiently warning them of the risks inherent in stock market investment.

The eircom flotation is considered to have been an example of a stock market bubble - after the initial hype of the flotation died down, the stock price fell rapidly. eircom plc was then floated on the Irish Stock Exchange, London Stock Exchange, and New York Stock Exchange s on July 8, 1999 and small/first-time investors were encouraged by the Irish Government to buy shares. Due to EU laws requiring the opening up of the Irish telecommunications market, eircom was privatised, a process which began in 1995, and by July 1999 the government had disposed of virtually all of its shareholding [1]. For details of the company during its time as a state-sponsored body, see the Telecom Éireann article.

This article deals mainly with the post-privatisation eircom. The company was formed in 1984 as Bord Telecom Éireann, under Posts and Telecommunications Act 1983. See the criticism section below for more details. eircom has been subject to much criticism in the performance of its activities.

Many broadband products offered by other operators are resales of the eircom product. As an operator with significant market power, eircom is required to provide a number of wholesale products to other operators and to switch calls onto other phone networks. eircom Phonewatch provides burglar alarm and home monitoring services. Their ISP division, eircom net, provides dial-up services, as well as broadband (see broadband roll-out, below) services.

A full range of telecommunications services is provided on the network. Most homes and businesses in the state are connected by his network. eircom operate the largest fixed-line telecommunications network in the Republic of Ireland, under licence from the Commission for Communications Regulation. .

eircom now has a 44% share of the Irish telecoms market. It is now run by Vodafone. An analogue TACS and a digital GSM 900 network operation in Ireland, started as Eircell, was once owned by eircom. eircom currently operates the fixed-line telephone network, act as an internet service provider (ISP) eircom.net, and operate a property alarm installation and montioring unit called eircom Phonewatch.

As Bord Telecom Éireann plc, the company was (until 1999) a state monopoly; as a private company it continues to dominate many telecommunications areas, its main competitor being BT Ireland (formerly Esat BT), although this is accessed via eircom's network. eircom Group plc is the largest telecommunications operator in the Republic of Ireland.
.