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Donruss

Donruss is a U.S. brand of bubble gum and trading card. Its Super Bubble is a popular brand of gum, and its line of baseball cards has been popular since its debut in 1981.

The name is a conglomeration of the first names of its founders, Donald and Russell Weiner, who founded it in 1954.

During the 1950s and 1960s the company grew, selling non-sports trading cards, before being bought by General Mills in 1969. Since the entertainment market was not stable, Donruss sought to enter the lucrative baseball card market. Riding the coattails of Fleer's victory in the courts ending Topps' monopoly on the baseball card market, Donruss secured a license in the winter of 1980 and rushed a set of baseball cards onto the market for 1981. Both the Donruss and Fleer offerings were riddled with printing errors, which caused variations for collectors when they were fixed.

During 1981 and 1982, Topps sought, successfully, to block Donruss and Fleer from selling baseball cards with bubble gum. Donruss responded by including three pieces of a jigsaw puzzle in its baseball card packs in place of gum. Donruss returned for 1982 with a larger set, printed on heavier card stock and, given more time to market, a much smaller number of printing errors. However, even though both Donruss and Fleer printed their sets on higher quality bleached paper and with sharper photographs, Topps remained the industry leader.

In 1983, Donruss was purchased by a Finnish company, who also bought candy producer Leaf Candy Company and merged the two firms. During the same time frame, Donruss reduced its production, making its cards from the mid-1980s slightly more scarce than its earlier sets.

Donruss diversified in the early 1990s into football and hockey trading cards, and briefly discontinued its baseball card line during 1999 and 2000, returning in 2001.

Donruss also produces anime related trading card games. Among them have been Dragon Ball Z, InuYasha, and Yu Yu Hakusho.

In 2006 Donruss/Leaf/Playoff will not be producing baseball cards because their license to do so has not been renewed by the MLBPA (Major League Baseball Player's Association).

Donruss also produced kids' favorite Bub's Daddy Bubble Gum [1] also [2], available during the 1970s.


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Donruss also produced kids' favorite Bub's Daddy Bubble Gum [1] also [2], available during the 1970s. Otherwise, less costly siege tactics were often preferred. In 2006 Donruss/Leaf/Playoff will not be producing baseball cards because their license to do so has not been renewed by the MLBPA (Major League Baseball Player's Association). Attackers would generally attempt escalade if they had reason for wanting a swift conclusion, or if they had an overwhelming superiority in numbers. Among them have been Dragon Ball Z, InuYasha, and Yu Yu Hakusho. Escalade was, in essence, an attempt to overwhelm defenders in a direct assault rather than sit through a protracted siege. Donruss also produces anime related trading card games. A slow attack gave the defenders too much time to pick off the attackers with arrows, while having too few ladders meant that the number of troops would be insufficient to capture the battlements.

Donruss diversified in the early 1990s into football and hockey trading cards, and briefly discontinued its baseball card line during 1999 and 2000, returning in 2001. Two critical factors in determining the success or failure of escalade were the number of ladders and the speed with which they could be arranged. During the same time frame, Donruss reduced its production, making its cards from the mid-1980s slightly more scarce than its earlier sets. Because of the difficulties involved, escalade was usually very costly for the attackers. In 1983, Donruss was purchased by a Finnish company, who also bought candy producer Leaf Candy Company and merged the two firms. Some of the measures taken to counter escalade included the digging of moats (which prevented ladder-bearing soldiers from reaching the base of a wall) and the construction of machicolations (which facilitated attacks on enemy soldiers while they climbed). However, even though both Donruss and Fleer printed their sets on higher quality bleached paper and with sharper photographs, Topps remained the industry leader. Fortifications were often constructed in such a way as to impede escalade, or at least to make it a less attractive option.

Donruss returned for 1982 with a larger set, printed on heavier card stock and, given more time to market, a much smaller number of printing errors. Rather, infiltration in this manner had the intention of opening the fortification's gates, to allow a more direct attack. Donruss responded by including three pieces of a jigsaw puzzle in its baseball card packs in place of gum. Often, the objective of escalade was not to take the fortification itself, as it was thought impossible to get sufficient numbers of troops up the ladders. During 1981 and 1982, Topps sought, successfully, to block Donruss and Fleer from selling baseball cards with bubble gum. Even when they did so, however, they would be heavily outnumbered by the defenders. Both the Donruss and Fleer offerings were riddled with printing errors, which caused variations for collectors when they were fixed. As the result of all this, it was often difficult for attackers to reach the top of the wall.

Riding the coattails of Fleer's victory in the courts ending Topps' monopoly on the baseball card market, Donruss secured a license in the winter of 1980 and rushed a set of baseball cards onto the market for 1981. Heated water, sand, pitch, oil, or molten lead was sometimes poured on attacking soldiers. Since the entertainment market was not stable, Donruss sought to enter the lucrative baseball card market. This would generally be conducted in the face of arrow fire from the battlements, and the defenders would naturally attempt to push ladders away from the wall. During the 1950s and 1960s the company grew, selling non-sports trading cards, before being bought by General Mills in 1969. Escalade consisted simply of soldiers advancing to the base of a wall, setting ladders, and climbing to engage the defending forces. The name is a conglomeration of the first names of its founders, Donald and Russell Weiner, who founded it in 1954. It was one of the most direct options available for attacking a fortification, but was also one of the most dangerous.

Its Super Bubble is a popular brand of gum, and its line of baseball cards has been popular since its debut in 1981. Escalade is the act of scaling defensive walls or ramparts with the aid of ladders, and was a prominent feature of siege warfare in medieval times. brand of bubble gum and trading card. Donruss is a U.S.