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Cutco

Cutco is the name of a brand of cutlery and kitchen accessories sold via "in-home" demonstrations via personal referral. Cutco has been in business since 1949. All its knives are produced in Olean, New York, in the United States. Some features include what Cutco calls a "Double-D" edge (though it has teeth, it is not a serrated edge), ergonomic handles, and a "forever guarantee" that promies that "Cutco is the last set of knives you will ever have to buy."

Facts & Figures

  • In 2004 sales of CUTCO were $184 million.
  • More than 100 kitchen cutlery products are sold under the CUTCO name, as well as a variety of kitchen gadgets, utensils and flatware. The company also carries a line of cookware, sporting and pocket knives and garden tools.
  • CUTCO has been purchased by more than 12 million customers.
  • Over 700 manufacturing and administrative people are employed at the Alcas/CUTCO/Vector headquarters in Olean, N.Y.
  • CUTCO products are marketed directly, by appointment only, to consumers in their homes.

Controversies and Criticisms

Cutco and its marketing arm, Vector Marketing, have been the subject of varied controversy.

  • The arguable quality of Cutco's products (stamped blades instead of forged).
  • Vector's employment tactics, specifically allegedly deceptive recruitment tactics.[1] Vector was sued by the Arizona Attorney General in 1990, ordered by the state of Wisconsin not to deceive recruits in 1994 and sued by the Australian Competition and Consumer Commission in 1999. Each time their legal trouble revolved around allegedly fraudulent recruiting tactics, and each time Vector settled and promised not to mislead their recruits anymore [2]
  • Vector's sales tactics, which has been alleged to be unethical because of the encouraged use of friends and relatives to begin initial sales.

Benefits and Features

  • The "Double D" edge is a recessed edge that will stay sharp for years. Unlike many serrated knives, the Double-D edge can be resharpened. Cutco knives can be sharpened free at any time under the Cutco forever guarantee.
  • Universal Wedgelock Handles, designed by industrial designer Thomas Lamb, were added to the Cutco line in 1952. Mr. Lamb studied over seven hundred pairs of hands to design his line of handles, originally intended for a variety of tools including garden tools and bicycles, but remained only on the Cutco line.

Materials

  • The blade is a high carbon stainless steel, type 440A instead of 154CM or AUS-34. Despite Cutco's claims, 440A can rust and stain, since the term 'stainless' means its stain resistant, not impervious to stains.
  • The handle is a highly-engineered, impact resistant material called Thermo-resin, which is a plastic material.

Trivia

The cutlery brand and the sales tactics were parodied in the episode I Married Marge of The Simpsons where young Homer tries selling Slashco knives.


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The cutlery brand and the sales tactics were parodied in the episode I Married Marge of The Simpsons where young Homer tries selling Slashco knives. The word dolls can mean:. Cutco and its marketing arm, Vector Marketing, have been the subject of varied controversy. Dolls, a manga series by Yumiko Kawahara. . A doll, a model of a human being, usually a toy. Some features include what Cutco calls a "Double-D" edge (though it has teeth, it is not a serrated edge), ergonomic handles, and a "forever guarantee" that promies that "Cutco is the last set of knives you will ever have to buy.". Dolls, a film by Takeshi Kitano.

All its knives are produced in Olean, New York, in the United States. Cutco has been in business since 1949. Cutco is the name of a brand of cutlery and kitchen accessories sold via "in-home" demonstrations via personal referral. The handle is a highly-engineered, impact resistant material called Thermo-resin, which is a plastic material.

Despite Cutco's claims, 440A can rust and stain, since the term 'stainless' means its stain resistant, not impervious to stains. The blade is a high carbon stainless steel, type 440A instead of 154CM or AUS-34. Lamb studied over seven hundred pairs of hands to design his line of handles, originally intended for a variety of tools including garden tools and bicycles, but remained only on the Cutco line. Mr.

Universal Wedgelock Handles, designed by industrial designer Thomas Lamb, were added to the Cutco line in 1952. Cutco knives can be sharpened free at any time under the Cutco forever guarantee. Unlike many serrated knives, the Double-D edge can be resharpened. The "Double D" edge is a recessed edge that will stay sharp for years.

Vector's sales tactics, which has been alleged to be unethical because of the encouraged use of friends and relatives to begin initial sales. Each time their legal trouble revolved around allegedly fraudulent recruiting tactics, and each time Vector settled and promised not to mislead their recruits anymore [2]. Vector's employment tactics, specifically allegedly deceptive recruitment tactics.[1] Vector was sued by the Arizona Attorney General in 1990, ordered by the state of Wisconsin not to deceive recruits in 1994 and sued by the Australian Competition and Consumer Commission in 1999. The arguable quality of Cutco's products (stamped blades instead of forged).

CUTCO products are marketed directly, by appointment only, to consumers in their homes. Over 700 manufacturing and administrative people are employed at the Alcas/CUTCO/Vector headquarters in Olean, N.Y. CUTCO has been purchased by more than 12 million customers. The company also carries a line of cookware, sporting and pocket knives and garden tools.

More than 100 kitchen cutlery products are sold under the CUTCO name, as well as a variety of kitchen gadgets, utensils and flatware. In 2004 sales of CUTCO were $184 million.