This page will contain wikis about Coca Cola, as they become available.Coca-ColaCoca-Cola is a carbonated soft drink, or cola, produced by the The Coca-Cola Company (NYSE:KO) of Atlanta, GA. The beverage is widely referred to as Coke, a nickname eventually trademarked by the company. Coke is one of the world's most recognizable and widely sold commercial brands. Originally intended as a patent medicine when it was invented in the late 19th century, Coca-Cola was acquired by the businessman Asa Griggs Candler, whose shrewd marketing tactics led Coke to its world-wide soft drink market dominance during the twentieth century. Though faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained an internationally popular soft drink. HistoryEarly yearsThe Las Vegas World of Coca-Cola museum in 2000Columbus, Georgia druggist John Stith Pemberton invented a cocawine called Pemberton's French Wine Coca in 1884. He was inspired by the formidable success of French Angelo Mariani's cocawine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alchoholic version of the French Wine Cola. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton called for 5 ounces of coca leaf per gallon of syrup. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only an average of nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. Coca-Cola was initially sold as a patent medicine for five cents a glass. Although Pemberton intended it to be mixed with still water, it was sold at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured a myriad of diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. In 1887, while himself suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second time to three more businessmen: J.C. Mayfield, A.O. Murphey, and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola — sold by three separate businesses — were on the market. [1] In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier, and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[2] In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. Regardless, Candler began aggressively marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. However, the loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies — in effect, becoming parent bottlers. This meant that Coca-Cola was originally sold in a wide variety of bottles, until the introduction of the iconic, standardized Coke bottle in 1916. World War IIWhen the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink. The beverage had become synonymous with the American way of life. Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta. For more corporate history, see The history of the Coca-Cola Company. New Coke stirred up a controversy when it replaced the original Coca-Cola in 1985. The original formula was reinstated as Coca-Cola Classic within a few months of the new Coke's introduction into the market.New Coke to the presentIn 1985, Coca-Cola, amid much publicity, changed the formula of the drink. Some authorities believe that New Coke, as the reformulated drink came to be known, was invented specifically to respond to its commercial competitor, Pepsi. Double-blind taste tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. In taste tests, drinkers are more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it is much sweeter. Coca-Cola tinkered with the formula and created the new Coke. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The reformulation was led by the then-CEO of the company, Roberto Goizueta, and the president Don Keough. It is unclear what part long-time company president Robert W. Woodruff played in the reformulation. Goizueta claims that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company. It is possible that customers would not have noticed the change if it had been made secretly or gradually, and thus brand loyalty could have been maintained. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constitution. The new Coca-Cola formula subsequently caused a public backlash. Gay Mullins, from Seattle, Washington, founded the Old Cola Drinkers of America organization, which attempted to sue the company, and lobbied for the formula of Old Coke to be released into the public domain. This and other protests caused the company to return to the old formula under the name Coca-Cola Classic on July 10, 1985. The company was later accused of performing this volte-face as an elaborate ruse to introduce a new product while reviving interest in the original. Donald Keough, company president at the time, responded to the accusation by declaring: "Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart." The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute. Purchases of vanilla more than halved during this period. But the flop of New Coke brought a recovery. The Coca-Cola Classic logo, used from 2003 until present.Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. In 1992 the company renamed the product "Coke II" (not to be confused with "Coke C2", a reduced-sugar cola launched by Coca-Cola in 2004). However, sales falloff caused a severe cutback in distribution. By 1998, it was sold in only a few places in the Midwestern U.S. Coca-Cola formulaAs a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula of Coca-Cola as one of the most closely held trade secrets in modern business that only a few employees know or have access to. However, experienced perfumers and food scientists - today aided by modern analytical methods - can easily identify the composition of food products, a fact that is further supported by the many cola flavorings and competing soft drinks like Pepsi. Franchised production modelThe actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweetners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The bottlers are normally also responsible for all advertisment and other sales initiatives within their areas. The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises and Coca-Cola FEMSA, but almost half of the volume sold in the world is produced by fully independent bottlers. As sugar and sweetners are added by the bottler, the sweetness of the drink is said to differ in various parts of the world, in order to cater for local taste. Coca-Cola designThe first version of the famous bottle went into production in 1916.The famous Coca-Cola logotype is said to have largely been created by John Pemberton's business partner, Frank Mason Robinson, in 1885. It was Robsinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The equally famous Coca-Cola bottle, called the "Contour bottle" within the company, was created in 1915 by a Swedish former glassblower, Alexander Samuelsson, who had emigrated to the US in the 1880's and was employed as a manager at the Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to legend, having received the request for a truly distinctive bottle from bottler Benjamin F. Thomas, Samuelsson decided to see if the shapes of the two ingredients behind the product name (coca and kola nuts) could serve as inspiration. He looked in Encyclopaedia Britannica and was quickly forced to dismiss the idea. However, he continued to turn the pages and eventually he saw a picture of a cacao tree seed pod, with its bulging shape and distinctive grooves. In November 1915, Root Glass Company patented the bottle, and in 1916 it went into production. It is said that the owner of Root Glass became one of Indiana's wealthiest men because of the bottle, while Samuelsson didn't get anything more than his usual salary. Coca-Cola's advertisingSpecially designed Christmas labels featuring Santa Claus give a seasonal twist to these Coca-Cola bottles. The characteristic shape of the bottles is trademarked. It was designed to be universally recognizable, even when broken.Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.[3] In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a popular hit single, but there is no evidence that it did anything to increase sales of the soft drink. Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was invented. Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it" (see Coca-Cola slogans). Recent historyDuring the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests in which they expressed a preference for Pepsi over Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982. Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children.[citation needed] However, in recent times, this has not stopped the company from targeting young consumers.[citation needed] In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).[citation needed] Sport event sponsorshipsCoca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Since 1978 Coca-Cola is the main sponsor of FIFA and has sponsored each FIFA World Cup and other competitions organised by FIFA. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called "FIFA - Coca Cola Cup". In addition, Coca Cola sponsors the annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. They also sponsor the International Rules football test game played between Australia and Ireland every year CriticismsA camel drinks a Coke.Urban Legends and unusual usesThe numerous urban legends about Coca-Cola have led the Urban Legends Reference Pages to devote a whole section of their site to "Cokelore". One false legend claims that Coke was once green, or was accidentally carbonated when a clerk squirted syrup into the wrong glass. Coca-Cola has been the target of urban legends decrying the drink for its supposedly copious amounts of acid (its pH value of 2.5 is midway between vinegar and gastric acid), or the "life-threatening" effects of its carbonated water. These urban legends usually take the form of "fun facts" — for example, "highway troopers use Coke to clean blood from highways after accidents", "somebody once died in a Coke-drinking competition," or "Coke can dissolve a tooth overnight". All of these claims are false. (While Highway Troopers do not use Coca-Cola for this purpose, it was proven on the television program MythBusters that Coca-Cola can be used quite well as a blood cleaning agent.) For more on acidity and health concerns, see the Acidity subsection below. One unusual use for Coke is as a rust-control substance—the phosphoric acid in coke converts iron oxide to iron phosphate, and as such can be used as an initial treatment for corroded iron and steel objects being renovated, etc. The acid can be used to anodize titanium according to various websites.[4] Contrary to popular belief, the coca leaf extract cocaine was never added to Coca-Cola, per se. Because cocaine is naturally present in untreated coca leaves, small amounts of cocaine were also present in the beverage. Today's Coca-Cola uses "spent" coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. Since this process cannot extract the cocaine alkaloids at a molecular level, the drink still contains trace amounts of the stimulant[5]. Adverse long-term health effectsWhile many nutritionists believe that "soft drinks and other calorie-rich, nutrient-poor food can fit into a good diet"[citation needed], it is generally agreed that Coca-Cola and other soft drinks can be harmful if consumed to excess[citation needed], particularly to young children whose soda consumption competes with, rather than complements, a balanced diet.[6] Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis), magnesium, ascorbic acid, riboflavin, and vitamin A.[7] The drink has also aroused criticism for its use of caffeine.[8] The soft drink industry dismisses many of these criticisms as urban myths.[9] There are some reports that Coca-Cola is addictive, although the veracity of these reports has yet to be established.[citation needed] AcidityEvidence has been presented in numerous cases against Coca-Cola since the 1920s that decisively proves that the drink is not more harmful than comparable soft drinks, or indeed acidic fruit juices like Mr Juicy apple juice. Under normal conditions, its acidity causes no immediate harm.[10] A 2005 experiment by the American Academy of Pediatric Dentistry found the pH of the mouth to be 5.5, 5.6, and 5.7 in 5, 10, and 20 minutes (respectively) after swishing 15 mL in the mouth for one minute. None of those are in the critical range to damage tooth enamel. Diet Coke was found to be slightly less acidic. [11] The impartiality of this experiment can be reasonably questioned. In 2003 the American Academy of Pediatric Dentistry took a grant of $1m dollars from Coca-Cola to fund educational research. [12] The drink has also aroused criticism for its use of phosphoric acid[13]. For more, see phosphoric acid in food. High Fructose Corn SyrupSince the late 1980s in the US, Coke has been made with high fructose corn syrup instead of sugar glucose/fructose, except Kosher for Passover Coke which can't be made with high fructose corn syrup. This was done largely due to the prices of sugar increasing during these times. There are some groups who criticize this move to use high fructose corn syrup over sugar due to the fact that the corn in which the corn syrup is maintained may come from genetically altered plants. As a political and corporate symbolThe Coca-Cola drink has a high degree of identification with the United States itself, being considered an "American brand" or to a small extent as representing America (compare Mickey Mouse). The drink is also often a metonym for the Coca-Cola Company. The identification with the spread of American culture has led to the pun "Coca-Colonisation". As part of their 2005 "Experience The Experience" tour, art group monochrom created a 'Brick Of Coke': they put several gallons of Coca-Cola into a pot and boiled it down until the residue left behind could be molded into a brick. The performance and talk dealt with the sugar industry and other multinational corporation policies and Coca-Cola as a symbol of corporate power. Middle East and U.S. foreign policyCritics claim Coca-Cola is less popular in Arab countries due to disapproval of U.S. foreign policy in Israel and elsewhere.[citation needed] They additionally cite the example of Mecca Cola which has become a hit in the past few years. However, these claims conflict with marketshare data. In the Middle East, the only region in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% marketshare and had double-digit growth in 2003.[14] India and IngredientsCritics claim Coca-Cola is less popular in other places such as India, due to suspicions regarding the health standards of the drink. However, these claims conflict with marketshare data. As an example, in 2004 Coca-Cola India's market share was 60.9%.[15] In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times. CSE said it had tested the same products in the US and found no such residues. Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks. Coke and PepsiCo oppose the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. Coke's David Cox, Coke's Hong Kong-based communications director for Asia, accuses Sunita Narain, CSE's director, of "brandjacking," using Coke's brand name to draw attention to her campaign against pesticides. Ms. Narain says CSE's study of pesticide residues in soft drinks was a natural follow-up to a previous study it did on bottled water.[16] In 2004, Coca-Cola was described as being experimentally used as a pesticide by India farmers in Andhra Pradesh.[17] However, it was later revealed to be a publicity stunt by local activists and farmers.[18] Coca-Cola had registered a 15 percent drop in sales after the pesticide allegations were made in 2003. As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[19] See #Business practices section for environmental impact discussions. Colombia and International BoycottWikinews has news related to this article: Colombian unions reiterate their accusations against Coca ColaIn Summer 2003, Colombian trade Union SINALTRAINAL called for an international boycott of Coca-Cola products because of intimidation, kidnapping and murder of workers in Coca Cola bottling plants by paramilitaries who were allegedly acting on behalf of the Coca Cola Company in order to drive down wages in Colombia. [20] SINALTRAINAL's boycott followed the removal of the Coca-Cola Company from SINALTRAINAL's lawsuit, see the #Business practices section. Business practicesMain article: Coca-Cola Company: Criticisms As the largest seller of soft drinks in the world, including its flagship Coca-Cola drink, the Coca-Cola Company has been criticized for some of its corporate actions, from issues such as monopolistic practices, reliance on low health standards, racist employment practices, the privatization of water supplies, to the abuse of workers' rights, including the assassination of union members. There are many criticisms of both the company's products and trade practices.
Coca Cola's positive business contributions following some of these criticisms include:
International appealCoca-Cola is the best-selling soft drink in most countries. Nevertheless, there are some places like New York state in the United States of America, where Pepsi leads the market; Texas, in the USA, where Dr. Pepper is the number one soft drink; and Quebec, Newfoundland and Labrador, and Prince Edward Island in Canada, where Pepsi is the market leader.[citation needed] In Peru,Inca Kola, the "national beverage" (independently produced until 1999, when Coca-Cola acquired Corporación Inca Kola del Perú S.A., the Peruvian company that formerly produced it) is more popular.[25] In Sweden, despite Coca-Cola's strong holiday-oriented marketing efforts, Julmust outsells Coca-Cola during the Christmas season.[26] Note that in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.[27] It is often repeated as an urban legend that the Coca-Cola company mistranslated its product's name into a string of characters meaning "Bite the wax tadpole" while attempting to market the product in Chinese. In reality, some local Chinese shopkeepers did create their own signs in an effort to approximate the sound of the product's name, resulting in kǒukē-kǒulà (口蝌口蜡), which might more literally be translated as "mouth tadpole, mouth wax". However, the Coca-Cola company itself never adopted such a translation. After reviewing all of the possible soundalikes, the company officially adopted kěkǒu-kělè (可口可乐), meaning roughly "tasty and fun". Notes
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After reviewing all of the possible soundalikes, the company officially adopted kěkǒu-kělè (可口可乐), meaning roughly "tasty and fun". Another rumor going around at Ford is that the Crown Victoria will eventually be replaced by one of two vehicles:. However, the Coca-Cola company itself never adopted such a translation. Ford has denied this. In reality, some local Chinese shopkeepers did create their own signs in an effort to approximate the sound of the product's name, resulting in kǒukē-kǒulà (口蝌口蜡), which might more literally be translated as "mouth tadpole, mouth wax". Ford was rumored to be considering replacing the aging Panther platform with the front or all-wheel drive platform based on the D3 architecture. It is often repeated as an urban legend that the Coca-Cola company mistranslated its product's name into a string of characters meaning "Bite the wax tadpole" while attempting to market the product in Chinese. The code appears in the Vehicle Identification Number and distinguishes it from the commercial (P72), standard civilian (P73) and luxury civilian (P74) models. Pepper is the number one soft drink; and Quebec, Newfoundland and Labrador, and Prince Edward Island in Canada, where Pepsi is the market leader.[citation needed] In Peru,Inca Kola, the "national beverage" (independently produced until 1999, when Coca-Cola acquired Corporación Inca Kola del Perú S.A., the Peruvian company that formerly produced it) is more popular.[25] In Sweden, despite Coca-Cola's strong holiday-oriented marketing efforts, Julmust outsells Coca-Cola during the Christmas season.[26] Note that in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru.[27]. "P71" is the designation for the Police Interceptor. Nevertheless, there are some places like New York state in the United States of America, where Pepsi leads the market; Texas, in the USA, where Dr. Luckily, this was only for very early 2003 models as the problems appear to have been fixed for newer models. Coca-Cola is the best-selling soft drink in most countries. Some 2003 Mercury Marauders were also affected. Coca Cola's positive business contributions following some of these criticisms include:. This was not limited to the Crown Victoria Police Interceptor.
[20] SINALTRAINAL's boycott followed the removal of the Coca-Cola Company from SINALTRAINAL's lawsuit, see the #Business practices section. P71 zip tube (the flexible rubber hose between the throttle body and MAF outlet) is also used to reduce NVH (Noise, Vibration, and Harshness) as well as transfer air from the airbox to the throttle body with minimal flow resistance. In Summer 2003, Colombian trade Union SINALTRAINAL called for an international boycott of Coca-Cola products because of intimidation, kidnapping and murder of workers in Coca Cola bottling plants by paramilitaries who were allegedly acting on behalf of the Coca Cola Company in order to drive down wages in Colombia. This allows for much more precise flow calibration and reduces the chances of air leakage. See #Business practices section for environmental impact discussions.. This includes a new air box that resembles the Mercury Marauder airbox (raised airbox lid, deeper bottom) with an integrated 80mm mass air flow (MAF) sensor that is part of the airbox lid. As of 2005, Coke and Pepsi together hold 95% market share of soft-drink sales in India.[19]. The 2004-2005 Police Interceptor (referred to many as CVPIs, P71s) are rated for 250 hp (186 kW) because of the addition of a new air intake system. Coca-Cola had registered a 15 percent drop in sales after the pesticide allegations were made in 2003. Another difference between the civilian version and the Police Interceptor is that the back seats of the latter are built with the back and bottom portions as a single piece with no space in between them for back-seat occupants to hide objects. In 2004, Coca-Cola was described as being experimentally used as a pesticide by India farmers in Andhra Pradesh.[17] However, it was later revealed to be a publicity stunt by local activists and farmers.[18]. Further refinements were made in 2001, including deletion of all trim on the plastic bumper pieces, and a honeycomb-style grille, replacing a slat-style grille as is found on standard Crown Victorias. Narain says CSE's study of pesticide residues in soft drinks was a natural follow-up to a previous study it did on bottled water.[16]. The changes made in 1999 included a new rear fascia insignia, an all-black trim scheme which included replacing the color-keyed trunklid panels with black ones, and a black grille. Ms. Prior to 1999, the police cars were officially known as the P71 Crown Victoria. Coke's David Cox, Coke's Hong Kong-based communications director for Asia, accuses Sunita Narain, CSE's director, of "brandjacking," using Coke's brand name to draw attention to her campaign against pesticides. The law enforcement version of the 1999-up Crown Victoria is known as the Police Interceptor, and many taxi companies use this "heavy duty" version as well. Coke and PepsiCo oppose the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks like soda. The Marauder was not a market success and the model was retired after just two years of production. But an Indian parliamentary committee in 2004 backed up CSE's findings and a government-appointed committee is now trying to develop the world's first pesticide standards for soft drinks. Mercury introduced a performance version called the Mercury Marauder but sales were slow. Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. This construction style is opposed to the now more commonly used unibody construction style where the body panels are load-bearing members. CSE said it had tested the same products in the US and found no such residues. The Ford Crown Victoria, Mercury Grand Marquis, and the Lincoln Town Car are the only mass-produced passenger cars with body-on-frame construction in the United States. CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times. Although the company has avoided financial responsibility for the fires, the components found in Ford's fuel tank safety kits have been in use with Ford vehicles since the early 1980s as evidenced in the 1980-1982 Ford Thunderbird that has a polymer differential cover shield and lower shock mount shields to prevent the fuel tank from contacting those areas. Tested products included Coke, Pepsi, Seven Up, Mirinda, Fanta, Thums Up, Limca, Sprite. An attempted class-action suit in Belvidere, Illinois in 2004 failed as well. In 2003, the Centre for Science and Environment (CSE), a non-governmental organisation in New Dehli, said aerated waters produced by soft drinks manufacturers in India, including multinational giants Pepsico and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Despite numerous court cases charging Ford with partial liability for fires caused in accidents, the company has never been convicted. As an example, in 2004 Coca-Cola India's market share was 60.9%.[15]. It should also be noted then every other car on the road has the same "flaw", but civilians do not routinely park on the shoulder of high speed interstate highways, where they would be subject to a collision that can cause a fuel tank to erupt. However, these claims conflict with marketshare data. Even though this model of the Crown Victoria has been criticized for this type of rear end collision, the civilian Panthers all have the same "flaw" and Ford refuses to address this problem on all the models. Critics claim Coca-Cola is less popular in other places such as India, due to suspicions regarding the health standards of the drink. These items were removed on later models, however. In the Middle East, the only region in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% marketshare and had double-digit growth in 2003.[14]. Ford also used polymer shock bolt covers for the lower mounts on the rear shocks. However, these claims conflict with marketshare data. Ford used polymer shields on the gas tank facing the rear differential covers. foreign policy in Israel and elsewhere.[citation needed] They additionally cite the example of Mecca Cola which has become a hit in the past few years. It is interesting to mention the contents of the recall kit because they can be found on early 1980s Fords. Critics claim Coca-Cola is less popular in Arab countries due to disapproval of U.S. Ford's solution in the form of a recall kit includes appliques to mark unsafe areas to drill in the luggage compartment, as well as a rear differential cover shield, and rear shock lower bolt shields. The performance and talk dealt with the sugar industry and other multinational corporation policies and Coca-Cola as a symbol of corporate power. The equipment installers would then install bolts that go into the gas tank and can cause sparking in an accident. As part of their 2005 "Experience The Experience" tour, art group monochrom created a 'Brick Of Coke': they put several gallons of Coca-Cola into a pot and boiled it down until the residue left behind could be molded into a brick. Due to the gas tank's orientation, drilling through the package tray will result in drilling into the gas tank. The identification with the spread of American culture has led to the pun "Coca-Colonisation". The condition may have been exacerbated by police equipment installers drilling over the package tray in the luggage compartment. The drink is also often a metonym for the Coca-Cola Company. There are very few, if any, reports for this fire problem when struck at ordinary speeds. The Coca-Cola drink has a high degree of identification with the United States itself, being considered an "American brand" or to a small extent as representing America (compare Mickey Mouse). In the case of the Crown Victoria, it is a combination of factors including a number of different traits, such as the nature and position of the gas tank, and the unique circumstances of the car crashes, namely at speeds of over 85 miles and hour, something most civilians would never be subjected to. There are some groups who criticize this move to use high fructose corn syrup over sugar due to the fact that the corn in which the corn syrup is maintained may come from genetically altered plants. In fact the survival rate for these type of collisions was higher than any other mid-sized sedan, which perform worse due to their much lighter construction, lower weight, and shorter distance for a crumple zone. This was done largely due to the prices of sugar increasing during these times. However, the safety ratings are still higher than most other american vehicles at this price point. Since the late 1980s in the US, Coke has been made with high fructose corn syrup instead of sugar glucose/fructose, except Kosher for Passover Coke which can't be made with high fructose corn syrup. While the car has been highly rated for safety, there was some controversy and lawsuits in the 1990s over the car's gas tank leaking after certain types of high energy impacts, specifically when being hit at a certain angle offset in the rear at speeds greater than 85 mph (137 km/h). For more, see phosphoric acid in food. Engines:. The drink has also aroused criticism for its use of phosphoric acid[13]. It also offers more interior space and slightly better fuel economy than many SUVs of similar weight. [12]. It is considerably more durable than modern front wheel drive cars that rely on constant velocity joints for transmission of power to the steering wheels. In 2003 the American Academy of Pediatric Dentistry took a grant of $1m dollars from Coca-Cola to fund educational research. The Crown Victoria has often characterized as an "older person's car", but this is a misconception considering nearly all vehicles in this class tend to have an older client base (largely due to economic reasons). The impartiality of this experiment can be reasonably questioned. The design has been popular with police departments and cab companies to the same extent as the Chevrolet Caprice in the 1980s and early 1990s, especially in New York City where they make up the majority of the taxi and New York City Police Department fleets, as well among the general populace. [11]. It still uses a front independent suspension with a rear live axle on a body on frame design, using a traditional rear wheel drive drivetrain. Diet Coke was found to be slightly less acidic. Even with the latest 2006 Crown Victoria, the overall design remains relatively unchanged from the 1979 design. None of those are in the critical range to damage tooth enamel. 2005 models also received a new steering wheel. A 2005 experiment by the American Academy of Pediatric Dentistry found the pH of the mouth to be 5.5, 5.6, and 5.7 in 5, 10, and 20 minutes (respectively) after swishing 15 mL in the mouth for one minute. The Crown Victoria retained the same exterior styling, but 2005 models received a rear whip radio antenna rather than an integrated rear defroster antenna. Under normal conditions, its acidity causes no immediate harm.[10]. The engine output increased due to the addition of a knock sensor for more aggressive timing. Evidence has been presented in numerous cases against Coca-Cola since the 1920s that decisively proves that the drink is not more harmful than comparable soft drinks, or indeed acidic fruit juices like Mr Juicy apple juice. As a result, the road-handling manners of the Panther platform cars have improved significantly. The drink has also aroused criticism for its use of caffeine.[8] The soft drink industry dismisses many of these criticisms as urban myths.[9] There are some reports that Coca-Cola is addictive, although the veracity of these reports has yet to be established.[citation needed]. The rear suspension was redone for durability in police-duty applications and the rear shocks were moved outboard of the frame rails for better handling and ease of maintenance. While many nutritionists believe that "soft drinks and other calorie-rich, nutrient-poor food can fit into a good diet"[citation needed], it is generally agreed that Coca-Cola and other soft drinks can be harmful if consumed to excess[citation needed], particularly to young children whose soda consumption competes with, rather than complements, a balanced diet.[6] Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis), magnesium, ascorbic acid, riboflavin, and vitamin A.[7]. In the front, new aluminum control arms, and rack and pinion steering (replacing the recirculating ball units) have been implemented. Since this process cannot extract the cocaine alkaloids at a molecular level, the drink still contains trace amounts of the stimulant[5]. New inverted monotube shocks are now used (replacing the old twin-tube shocks that had been around since the 1960s). Today's Coca-Cola uses "spent" coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. The front and rear suspension was also completely overhauled. Because cocaine is naturally present in untreated coca leaves, small amounts of cocaine were also present in the beverage. In 2003, the chassis was again redone with hydroformed steel. Contrary to popular belief, the coca leaf extract cocaine was never added to Coca-Cola, per se. The Crown Vic's twins, the Mercury Grand Marquis and Lincoln Town Car, however, are still available in Canada. The acid can be used to anodize titanium according to various websites.[4]. Civilians can, however, purchase used 2000 & up Crown Victorias that are available at dealerships every so often. One unusual use for Coke is as a rust-control substance—the phosphoric acid in coke converts iron oxide to iron phosphate, and as such can be used as an initial treatment for corroded iron and steel objects being renovated, etc. The basic civilian Crown Victoria is only available when ordered as a fleet and is not available through Ford dealerships. (While Highway Troopers do not use Coca-Cola for this purpose, it was proven on the television program MythBusters that Coca-Cola can be used quite well as a blood cleaning agent.) For more on acidity and health concerns, see the Acidity subsection below.. Since 2000, the Crown Victoria has only been available in Canada as a Police Interceptor for law enforcement, or as a Taxi or Special Service Vehicle for commercial fleets. All of these claims are false. In Canada, 1999 was the last year the Crown Victoria was individually available to civilians from Ford dealerships. These urban legends usually take the form of "fun facts" — for example, "highway troopers use Coke to clean blood from highways after accidents", "somebody once died in a Coke-drinking competition," or "Coke can dissolve a tooth overnight". The Crown Victoria also features a 114.7" wheelbase. Coca-Cola has been the target of urban legends decrying the drink for its supposedly copious amounts of acid (its pH value of 2.5 is midway between vinegar and gastric acid), or the "life-threatening" effects of its carbonated water. This design, already being used on the 1996-1999 Ford Taurus SHO 3.4L V8 engine, was later implemented on other users of the Modular V8, including the 1999-up Mustang GT, and many F/E-series trucks. One false legend claims that Coke was once green, or was accidentally carbonated when a clerk squirted syrup into the wrong glass. The Crown Victoria also uses a coil-on-plug ignition design rather than traditional spark plug wires. The numerous urban legends about Coca-Cola have led the Urban Legends Reference Pages to devote a whole section of their site to "Cokelore". The general road handling manners have improved, but towing capacity has been reduced. They also sponsor the International Rules football test game played between Australia and Ireland every year. The 1998-2002 "Crown Vics" have a revised 4-link rear suspension with a Watts linkage. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. In 1998, the Crown Victoria's exterior styling, rear suspension, and ignition system were updated. In addition, Coca Cola sponsors the annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina. Since 1978 Coca-Cola is the main sponsor of FIFA and has sponsored each FIFA World Cup and other competitions organised by FIFA. In 1992, along with dropping the LTD designation, the sedan body (production of the station wagon having ceased in 1991) was completely redesigned to the round, six-window shape (which shared many details with its contemporary, the newly refreshed 1992 Taurus), and there was a new 4.6 L modular engine. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. It replaced the previous year's LTD Landau model, and used a stainless steel band over the roof at the B-pillar to evoke the 1950s model. Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since. In 1980, Ford brought back the name on a deluxe version of the LTD full-size car line on the Ford Panther platform. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children.[citation needed] However, in recent times, this has not stopped the company from targeting young consumers.[citation needed] In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).[citation needed]. The model was produced in 1955 and 1956. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. The first "Crown Victoria" appeared in 1955; it was a 2-door 6-seater hardtop coupe, part of the Ford Fairlane range, that differed from the regular Victoria model (named after a type of carriage) by having a stainless steel band that 'crowned' the roofline, passing right over the car, as an extension of the B-pillar line. Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. As of 2005, prices range from $25k for the base model to $32k for the high-end LX Sport trim. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982. Thomas, Ontario, Canada and rides on the 1979 Ford Panther platform and utilizes the universal 4.6L OHC SEFI V8. Thereafter, Coca-Cola regained its leadership in the market. The Crown Victoria is manufactured in St. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Much like its predecessor, the Ford LTD, the Ford Crown Victoria is also commonly used as a taxi cab, fleet vehicle and police car, a segment in which the Crown Victorias makes up the vast majority of vehicles used. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests in which they expressed a preference for Pepsi over Coke. The Crown Victoria, or "Crown Vic" as it is often referred, represents the top-of-the-line sedan in the Ford model line-up. Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it" (see Coca-Cola slogans). The Ford Crown Victoria is a full-sized sedan manufactured by the Ford Motor Company. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was invented. . Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. While it shares components with the Lincoln Town Car, it shares almost no exterior sheetmetal or interior parts. Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.[3] In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a popular hit single, but there is no evidence that it did anything to increase sales of the soft drink. The Grand Marquis is almost never used by fleets other than rental car companies, while it is very popular among the general public. It is said that the owner of Root Glass became one of Indiana's wealthiest men because of the bottle, while Samuelsson didn't get anything more than his usual salary. While the Crown Victoria only has mediocre sales to the general public, the Crown Victoria is very popular among fleets, with its twin, the Mercury Grand Marquis being the exact opposite. In November 1915, Root Glass Company patented the bottle, and in 1916 it went into production. The Ford Crown Victoria is a fullsize car produced by the Ford Motor Company in the 1950s, and then again in the 1970s. However, he continued to turn the pages and eventually he saw a picture of a cacao tree seed pod, with its bulging shape and distinctive grooves. In addition, to go outside that naming scope, reviving the Galaxie nameplate has also been mentioned. He looked in Encyclopaedia Britannica and was quickly forced to dismiss the idea. To go with Ford's naming scheme of naming cars that start with the letter "F", the Crown Vic name would be replaced by "Falcon" or "Fairlane". Thomas, Samuelsson decided to see if the shapes of the two ingredients behind the product name (coca and kola nuts) could serve as inspiration. The Panther platform would be retired altogether, replaced by a completely new vehicle based on the Ford D2C platform used for the Ford Mustang. According to legend, having received the request for a truly distinctive bottle from bottler Benjamin F. Despite consumer demand, Ford has no plans to do this. The equally famous Coca-Cola bottle, called the "Contour bottle" within the company, was created in 1915 by a Swedish former glassblower, Alexander Samuelsson, who had emigrated to the US in the 1880's and was employed as a manager at the Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. Ford Australia would modify the Ford Falcon to left hand drive and US safety standards and export it to the US, which would see a revival in the Falcon name in the US market. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. 220 hp L 4.6 L V8. It was Robsinson who came up with the name, and he also chose the logo’s distinctive cursive script. The famous Coca-Cola logotype is said to have largely been created by John Pemberton's business partner, Frank Mason Robinson, in 1885. As sugar and sweetners are added by the bottler, the sweetness of the drink is said to differ in various parts of the world, in order to cater for local taste. The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises and Coca-Cola FEMSA, but almost half of the volume sold in the world is produced by fully independent bottlers. The bottlers are normally also responsible for all advertisment and other sales initiatives within their areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweetners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The actual production and distribution of Coca-Cola follows a franchising model. However, experienced perfumers and food scientists - today aided by modern analytical methods - can easily identify the composition of food products, a fact that is further supported by the many cola flavorings and competing soft drinks like Pepsi. Woodruff, the company presents the formula of Coca-Cola as one of the most closely held trade secrets in modern business that only a few employees know or have access to. As a publicity marketing strategy started by Robert W. By 1998, it was sold in only a few places in the Midwestern U.S. However, sales falloff caused a severe cutback in distribution. In 1992 the company renamed the product "Coke II" (not to be confused with "Coke C2", a reduced-sugar cola launched by Coca-Cola in 2004). Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. But the flop of New Coke brought a recovery. Purchases of vanilla more than halved during this period. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute. The Coca-Cola Company is the world's largest consumer of natural vanilla extract. The truth is we are not that dumb, and we are not that smart.". Some cynics will say that we planned the whole thing. Donald Keough, company president at the time, responded to the accusation by declaring: "Some critics will say Coca-Cola made a marketing mistake. The company was later accused of performing this volte-face as an elaborate ruse to introduce a new product while reviving interest in the original. This and other protests caused the company to return to the old formula under the name Coca-Cola Classic on July 10, 1985. Gay Mullins, from Seattle, Washington, founded the Old Cola Drinkers of America organization, which attempted to sue the company, and lobbied for the formula of Old Coke to be released into the public domain. The new Coca-Cola formula subsequently caused a public backlash. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constitution. It is possible that customers would not have noticed the change if it had been made secretly or gradually, and thus brand loyalty could have been maintained. The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. Goizueta claims that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. Woodruff played in the reformulation. It is unclear what part long-time company president Robert W. The reformulation was led by the then-CEO of the company, Roberto Goizueta, and the president Don Keough. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. Coca-Cola tinkered with the formula and created the new Coke. In taste tests, drinkers are more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it is much sweeter. Double-blind taste tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. Some authorities believe that New Coke, as the reformulated drink came to be known, was invented specifically to respond to its commercial competitor, Pepsi. In 1985, Coca-Cola, amid much publicity, changed the formula of the drink. For more corporate history, see The history of the Coca-Cola Company. Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta. The beverage had become synonymous with the American way of life. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. However, the loosely termed contract proved to be problematic for the company for decades to come. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Biedenharn. Its proprietor was Joseph A. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. Regardless, Candler began aggressively marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[2]. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier, and Woolfolk Walker. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. [1]. Three versions of Coca-Cola — sold by three separate businesses — were on the market. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Bloodworth. Murphey, and E.H. Mayfield, A.O. In the same year, Pemberton sold the rights a second time to three more businessmen: J.C. In 1887, while himself suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888. Pemberton claimed Coca-Cola cured a myriad of diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Although Pemberton intended it to be mixed with still water, it was sold at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. Coca-Cola was initially sold as a patent medicine for five cents a glass. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only an average of nine drinks were sold each day. Pemberton called for 5 ounces of coca leaf per gallon of syrup. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alchoholic version of the French Wine Cola. He was inspired by the formidable success of French Angelo Mariani's cocawine, Vin Mariani. Columbus, Georgia druggist John Stith Pemberton invented a cocawine called Pemberton's French Wine Coca in 1884. . Though faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained an internationally popular soft drink. Originally intended as a patent medicine when it was invented in the late 19th century, Coca-Cola was acquired by the businessman Asa Griggs Candler, whose shrewd marketing tactics led Coke to its world-wide soft drink market dominance during the twentieth century. Coke is one of the world's most recognizable and widely sold commercial brands. The beverage is widely referred to as Coke, a nickname eventually trademarked by the company. Coca-Cola is a carbonated soft drink, or cola, produced by the The Coca-Cola Company (NYSE:KO) of Atlanta, GA. ^ Mark Thomas Comedy Featuring Coke Online Video about Coke and violations of good practice (accessed June 10, 2005). ^ Coca-Cola Myths and Rumors The Coca-Cola Company (accessed June 10, 2005); "Caffeine and Dehydration: Myth or Fact?," Food Insight, July–August 2002 (accessed June 10, 2005). ^ "Label Caffeine Content of Foods, Scientists Tell FDA," Center for Science in the Public Interest, July 31, 1997 (accessed June 10, 2005). ^ "Cola Soft Drinks may Contribite to Lower Bone Mineral Density in Women," American Society for Bone and Mineral Research, September 19, 2003 (accessed June 10, 2005). ^ Ibid; Russell Robertson, "Soda, Calcium, and Osteoporosis," Healthlink—Medical College of Wisconsin (accessed June 10, 2005). Jacobson, "Liquid Candy: How Soft Drinks are Harming Americans' Health," Center for Science in the Public Interest (accessed June 10, 2005). ^ Michael F. ^ John Vidal, "Things grow better with Coke," Guardian Unlimited, November 2, 2004 (accessed June 10, 2005). ^ Mikkelson and Mikkelson, "Acid Slip," March 29, 2004 (accessed June 10, 2005); Mikkelson and Mikkelson, "Tooth in Advertising," February 27, 2001 (accessed June 10, 2005); Mikkelson and Mikkelson, "CO2 Fast, 2 Furious," April 2, 2004 (accessed June 10, 2005). May 1, 1997 (accessed January 15, 2006). "Anodizing". ^ Seeley, Bill. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005). ^ Barbara Mikkelson and David P. Gómez, "Peruvian Drug Control Agency: Coca Cola Buys Coca Leaves," Narco News Bulletin, January 28, 2005 (accessed June 10, 2005). ^ Luis A. ^ Sun Trust. ^ Pages 45–47: (Pendergrast, 2000). ISBN 0465054684.. For God, Country and Coca-Cola, 41–45, Basic Books. ^ Mark Pendergrast (2000). ISBN 0789014858.. Baseball and American Culture: Across the Diamond, 133, Haworth Press. ^ Rielly, Edward J (2003). servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts. Charitable Giving: The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. HIV / AIDS in Africa: Coca-Cola will spend up to $5 million per year to fund HIV/AIDS treatment for Africans who work within the company's bottling system which employs 58,000 people in Africa; Coca Cola Africa has a $50 million budget to support HIV/AIDS programmes. Coca-Cola offers domestic partner health benefits and its non-discrimination policy includes sexual orientation. Promoting Diversity: Awards including "50 Best Companies for Minorities" by Fortune Magazine in 2004 and ""50 Best Companies for Latinas to Work for in the U.S." by Latina Style in 2004. [23]) [24]:(For information on SINATRAINAL's boycott following the removal, see the #As a political and corporate symbol section.). In April 2003 District Judge Jose E Martinez in Miami excluded The Coca-Cola Company and its Colombian unit because its bottling agreement did not give it "explicit control" over labour issues in Colombia; in short, the Coca-Cola Company was dismissed from the case.[22] The lawsuit is continuing against the bottlers, Panamco and Colombian bottler Bebidas y Alimentos. With the help of the United Steelworkers of America, SINALTRAINAL filed a lawsuit in 2001. Specifically, The Coca-Cola Company and its bottlers are accused of directing or tolerating the actions of paramilitaries against their workers in order to prevent them from setting up trade unions, resulting in some of the leaders of said attempted trade unions being murdered. In Colombia, the company has been accused by Colombian trade Union SINALTRAINAL of human rights violations. [21]. In India, the corporation has provoked a number of boycotts and protests as a result of its perceived low standards of hygiene and adverse impact on the environment. For details on the boycotts, see the Coca-Cola Company page.. and Ireland boycott Coca-Cola products for concerns over human rights abuses. A number of universities in Canada, the UK, the U.S. |