This page will contain wikis about Betty Crocker, as they become available.

Betty Crocker

Reissue of the original 1955 Betty Crocker cookbook

Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

Company executives chose the name "Betty" because it seemed warm and friendly to them. The surname "Crocker" was borrowed from retired executive William Crocker. At first "Betty Crocker" was used to provide the simulation of a personal signature to replies to customers asking advice. In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted.

In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products.

In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida flatware. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In 1937 the coupons were printed on the outside of packages, which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog". Betty Crocker points are still in use, and are found on a wide array of General Mills products, from flour to cereal to soup to soy milk. They can be redeemed for discounts on Betty Crocker catalog items.

From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.

In 1949, actress Adelaide Hawley became Betty Crocker for many years. She appeared for several years on the Burns and Allen show, and even had her own TV show for awhile. She also appeared in the CBS network's first color commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964.

A portrait for Betty Crocker first appeared in 1936, subtly changed over the years to accommodate General Mills' cultural perception of the American homemaker: knowledgeable, caring and Caucasian. The current image of Betty Crocker, according to the corporation, is actually a combination of over 20 real-life women thought by the company to represent the true Betty Crocker.

In Golden Valley, Minnesota, the Minneapolis suburb where General Mills is headquartered, there is a street called Betty Crocker Drive.

In 2005 the 10th edition of the Betty Crocker cookbook was published. This year it is also available in Spanish. There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs.


This page about Betty Crocker includes information from a Wikipedia article.
Additional articles about Betty Crocker
News stories about Betty Crocker
External links for Betty Crocker
Videos for Betty Crocker
Wikis about Betty Crocker
Discussion Groups about Betty Crocker
Blogs about Betty Crocker
Images of Betty Crocker

There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs. (list in order of release date). This year it is also available in Spanish.
. In 2005 the 10th edition of the Betty Crocker cookbook was published. A box set (or boxed set) refers to one or more recordings, movies and television programs that are contained in a "box" made generally out of cardboard. In Golden Valley, Minnesota, the Minneapolis suburb where General Mills is headquartered, there is a street called Betty Crocker Drive. Pure Genius: The Complete Atlantic Recordings (1952-1959) - Ray Charles (2005).

The current image of Betty Crocker, according to the corporation, is actually a combination of over 20 real-life women thought by the company to represent the true Betty Crocker. The Platinum Collection - Genesis (2005). A portrait for Betty Crocker first appeared in 1936, subtly changed over the years to accommodate General Mills' cultural perception of the American homemaker: knowledgeable, caring and Caucasian. Prince Of Darkness - Ozzy Osbourne (2005). Hawley continued to portray Betty Crocker until 1964. This was a "digital box set" available only on Apple's iTunes Music Store. She also appeared in the CBS network's first color commercial, in which she baked a "mystery fruit cake". The Complete U2 - U2 (2004)

    .

    She appeared for several years on the Burns and Allen show, and even had her own TV show for awhile. The Capitol Albums, Volume 1 - The Beatles (2004). In 1949, actress Adelaide Hawley became Betty Crocker for many years. Metalogy - Judas Priest (2004). From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.. Michael Jackson: The Ultimate Collection - Michael Jackson (2004). They can be redeemed for discounts on Betty Crocker catalog items. With the Lights Out - Nirvana (2004).

    Betty Crocker points are still in use, and are found on a wide array of General Mills products, from flour to cereal to soup to soy milk. The Dark Horse Years 1976-1992 - George Harrison (2004). In 1937 the coupons were printed on the outside of packages, which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog". Join the Dots - The Cure (2004). By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). 100 Million Bon Jovi Fans Can't Be Wrong - Bon Jovi (2004). Inserted in bags of flour, they could be used to reduce the cost of Oneida flatware. Black Box - Black Sabbath (2004).

    In 1929, Betty Crocker coupons were introduced. TG24 - Throbbing Gristle (2003). In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products. Soundtrack to the Apocalypse - Slayer (2003). In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted. Unearthed - Johnny Cash (2003). At first "Betty Crocker" was used to provide the simulation of a personal signature to replies to customers asking advice. Sex Pistols Box Set - Sex Pistols (2002).

    The surname "Crocker" was borrowed from retired executive William Crocker. Soul Spectacular! The Greatest Soul Hits of All Time - Various Soul music artists (2002). Company executives chose the name "Betty" because it seemed warm and friendly to them. 1971-1973 - The Velvet Underground (2001). The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. Final V.U. Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The Box Set - KISS (2001).

    EBX (Volumes 1 through 4) - Erasure (2000 and 2001). 2: 1976-1992 - Genesis (2000). Genesis Archive, Vol. Merzbox - Merzbow (2000).

    All the Young Dudes - Mott the Hoople (2000). Salival - Tool (2000). The Supremes - The Supremes (2000). The Jimi Hendrix Experience - The Jimi Hendrix Experience (2000).

    The Essential George Jones: The Spirit of Country - George Jones (2000). The Eternal Dance - Earth, Wind & Fire (2000). Hitsville USA: The Motown Singles Collection 1972-1992 - Various Motown artists (2000). At the Close of a Century - Stevie Wonder (1999).

    Music Bank - Alice in Chains (1999). The Life and Crimes of Alice Cooper - Alice Cooper (1999). The Crown Jewels - Queen (1998). Ray Charles: The Complete Country & Western Recordings 1959-1986 - Ray Charles (1998).

    Tracks - Bruce Springsteen (1998). Anthology - John Lennon (1998). 1: 1967-1975 - Genesis (1998). Genesis Archive, Vol.

    Genius & Soul: The 50th Anniversary Collection - Ray Charles (1997). Heart and Soul - Joy Division (1997). The Doors Box Set - The Doors (1997). The Aeroplane Flies High - The Smashing Pumpkins (1996).

    Down Every Road – Merle Haggard (1996). Strait Out of the Box – George Strait (1995). Revolutions of Time: The Journey 1975-1993 - Willie Nelson (1995). Clouds In My Coffee - Carly Simon (1995).

    The Master: 1961/1984 - Marvin Gaye (1995). The Thrill of It All - Roxy Music (1995). Peel Slowly and See - The Velvet Underground (1995). Permanent Record: Al In The Box - "Weird Al" Yankovic (1994).

    Thirty Years of Maximum R&B - The Who (1994). 35th Anniversary Collection - Smokey Robinson & the Miracles (1994). Emperors of Soul - The Temptations (1994). Box of Fire - Aerosmith (1994).

    Thank You For The Music - ABBA (1994). The Instant Monty Python CD Collection (1994). Rare, Live & Classic - Joan Baez (1993). What Goes On - The Velvet Underground (1993).

    Otis! The Definitive Otis Redding - Otis Redding (1993). Led Zeppelin Box Set II - Led Zeppelin (1993). Complete Studio Recordings - Led Zeppelin (1993). Live Shit: Binge & Purge - Metallica (1993).

    Roots 'N Blues: The Retrospective, 1925-1950 - various artists (1992). Songs of Freedom - Bob Marley & The Wailers (1992). The Queen of Soul: The Atlantic Recordings - Aretha Franklin (1992). Onobox - Yoko Ono (1992).

    Time3 - Journey (1992). Jefferson Airplane Loves You - Jefferson Airplane (1992). Boats, Beaches, Bars, and Ballads - Jimmy Buffett (1992). Shine On - Pink Floyd (1992).

    Hitsville USA: The Motown Singles Collection 1959-1971 - Various Motown artists (1992). The Birth Of Soul : The Complete Atlantic Rhythm & Blues Recordings, 1952-1959 - Ray Charles (1991). The Bootleg Series Volumes 1-3 (Rare & Unreleased) 1961-1991 - Bob Dylan (1991). Star Time - James Brown (1991).

    Yesyears - Yes (1991). Lennon - John Lennon (1990). To Be Continued... - Elton John (1990). Complete Recordings - Robert Johnson (1990).

    This Woman's Work - Kate Bush (1990). Led Zeppelin Box Set - Led Zeppelin (1990). The Good, the Bad and the Live - Metallica (1989). The Beatles Box Set - The Beatles (1988).

    Crossroads - Eric Clapton (1988). Bruce Springsteen & the E Street Band Live/1975-85 - Bruce Springsteen (1986). Biograph - Bob Dylan (1985).