This page will contain images about Betty Crocker, as they become available.

Betty Crocker

Reissue of the original 1955 Betty Crocker cookbook

Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.

Company executives chose the name "Betty" because it seemed warm and friendly to them. The surname "Crocker" was borrowed from retired executive William Crocker. At first "Betty Crocker" was used to provide the simulation of a personal signature to replies to customers asking advice. In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted.

In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products.

In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida flatware. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In 1937 the coupons were printed on the outside of packages, which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog". Betty Crocker points are still in use, and are found on a wide array of General Mills products, from flour to cereal to soup to soy milk. They can be redeemed for discounts on Betty Crocker catalog items.

From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.

In 1949, actress Adelaide Hawley became Betty Crocker for many years. She appeared for several years on the Burns and Allen show, and even had her own TV show for awhile. She also appeared in the CBS network's first color commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964.

A portrait for Betty Crocker first appeared in 1936, subtly changed over the years to accommodate General Mills' cultural perception of the American homemaker: knowledgeable, caring and Caucasian. The current image of Betty Crocker, according to the corporation, is actually a combination of over 20 real-life women thought by the company to represent the true Betty Crocker.

In Golden Valley, Minnesota, the Minneapolis suburb where General Mills is headquartered, there is a street called Betty Crocker Drive.

In 2005 the 10th edition of the Betty Crocker cookbook was published. This year it is also available in Spanish. There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs.


This page about Betty Crocker includes information from a Wikipedia article.
Additional articles about Betty Crocker
News stories about Betty Crocker
External links for Betty Crocker
Videos for Betty Crocker
Wikis about Betty Crocker
Discussion Groups about Betty Crocker
Blogs about Betty Crocker
Images of Betty Crocker

There are also a number of Betty Crocker-branded products, such as hand mixers, which support General Mills' product line of foodstuffs. Bra may refer to:. This year it is also available in Spanish. Bra (store chain), formerly a Swedish store chain that merged with Wessells to form Bra & Wessels. In 2005 the 10th edition of the Betty Crocker cookbook was published. Bra (Dragon Ball), a fictional character in the manga Dragon Ball Z, the anime Dragonball Z, and the anime Dragon Ball GT. In Golden Valley, Minnesota, the Minneapolis suburb where General Mills is headquartered, there is a street called Betty Crocker Drive. Bra-ket notation, used for describing quantum states in the theory of quantum mechanics.

The current image of Betty Crocker, according to the corporation, is actually a combination of over 20 real-life women thought by the company to represent the true Betty Crocker. Bra cheese, a protected designation of origin cheese from Italy. A portrait for Betty Crocker first appeared in 1936, subtly changed over the years to accommodate General Mills' cultural perception of the American homemaker: knowledgeable, caring and Caucasian. Bra (CN), a city in Italy. Hawley continued to portray Betty Crocker until 1964. Brassiere, an undergarment. She also appeared in the CBS network's first color commercial, in which she baked a "mystery fruit cake".

She appeared for several years on the Burns and Allen show, and even had her own TV show for awhile. In 1949, actress Adelaide Hawley became Betty Crocker for many years. From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.. They can be redeemed for discounts on Betty Crocker catalog items.

Betty Crocker points are still in use, and are found on a wide array of General Mills products, from flour to cereal to soup to soy milk. In 1937 the coupons were printed on the outside of packages, which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog". By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). Inserted in bags of flour, they could be used to reduce the cost of Oneida flatware.

In 1929, Betty Crocker coupons were introduced. In 1928, Washburn Crosby merged with five or more other milling companies to form General Mills, which continues to use the Betty Crocker brand on various products. In 1924, Betty Crocker got a voice with the debut of the daytime radio broadcast Betty Crocker Cooking School of the Air, voiced and scripted for a decade by Marjorie Husted. At first "Betty Crocker" was used to provide the simulation of a personal signature to replies to customers asking advice.

The surname "Crocker" was borrowed from retired executive William Crocker. Company executives chose the name "Betty" because it seemed warm and friendly to them. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills.