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Adidas

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The title of this article is incorrect due to technical limitations. The correct title is adidas.

adidas-Salomon AG, also known as adidas, is a German sports apparel corporation. The company is named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach near Nuremberg. The company's clothing and shoe designs typically include three parallel stripes of the same color, and the same motif is incorporated into adidas' official logos.

Rudolf Dassler, Adi's brother, founded a rival company, Puma.

Competitors

The chief competitors of adidas are Puma, and Nike.

In August 2005, the company announced that a deal acquiring rival Reebok for $3.8 billion.. The acquisition would increase its market share in North America and allow it to further compete with Nike.

History

adidas performance logo

The history of the company, as presented by its official web site, is incomplete, perhaps because it is indirectly linked to financial scandals.

After a period of serious trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1.6 billion French francs ($320 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion.

In 1992, Tapie was unable to pay the interest from his loan. He asked the Crédit Lyonnais bank to sell adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual for then-current French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly owing to the fact that Tapie was a minister of Urban Affairs (ministre de la Ville) in the French government at the time. Forgetting why the bank actually bought adidas, Tapie later sued the bank, because he felt spoiled by the sale.

In February 1993, Crédit Lyonnais sold adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie (and cousin of Julia Louis-Dreyfus from the Seinfeld TV series). Robert Louis-Dreyfus became the new CEO of the company. He is also the president of the Olympique de Marseille football team, to which Tapie is closely linked.

Tapie went bankrupt himself in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. He spent 6 months in La Santé prison in Paris in 1997 after being sentenced to 18.

In 1997, adidas AG acquired the Salomon Group, and its corporate name was changed to adidas-Salomon AG.

In 1998, adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the adidas trademark. [1]

Since 2002 adidas has had a lucrative deal with rapper Missy Elliott. While adidas gives her custom-made extravagant clothes and shoes the artist thoroughly promotes adidas by wearing these items and having dancers etc. wear them in her music videos. This has gained adidas appeal to urban communities in the U.S.A and EU.

In 2003, adidas filed a lawsuit in British court challenging Fitness World Trading's use of a two-stripe motif similar to adidas' three stripes. The court ruled that despite the simplicity of the mark, Fitness World's use was infringing because the public could establish a link between that use and adidas' mark. [2] [3]

In 2005, adidas introduced the adidas_1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user replaceable battery that lasts for approximately 100 hours of running. It currently retails for $250 (USD).

Also in 2005, on May 2, adidas told the public that they sold their partner company Salomon Group for 485 mn Euros to Amer Sports of Finland.

In August 2005, adidas declared its intention to buy Anglo-American rival Reebok for US$ 3.8 billion. This takeover was completed in August 2005 and meant that the company will now have closer business sales as those of Nike in Northern America. The aquisition of Reebok will also allow Adidas to compete with Nike worldwide. [4]

World Cup 1954

When West Germany miraculously won the soccer 1954 World Cup, their footwear was supplied by adidas. They introduced a technological breakthough, namely studs with screws. When the weather was good and the pitch was hard, the shoes were equipped with short studs, when it rained, longer studs were screwed on the bottom of the shoes. As the finals against high favourites Hungary was played in heavy rain, this gave the German players a firm hold on the slippery pitch.

This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a movie version of the 1954 World Cup.

Teams who wear adidas on their shirt

Football (soccer)

  • Primera División Argentina (Argentina):
    • Club Atlético River Plate
  • Jupiler League (Belgium):
    • Anderlecht
    • Club Brugge
    • La Louvière
  • Campeonato Brasileiro (Brazil):
    • Fluminense
  • Gambrinus Liga (Czech Republic):
    • SK Sigma Olomouc
    • SK Slavia Prague
  • Premier League (England):
    • Newcastle United
    • Chelsea F.C - As of 2006/07 Season.
  • Ligue 1 (France):
    • Olympique de Marseille
    • RC Strasbourg
  • Bundesliga (Germany):
    • 1. FC Köln
    • 1. FC Nürnberg
    • Bayer Leverkusen
    • Bayern München
    • Schalke 04
  • Alpha Ethniki (Greece):
    • AEK Athens
    • Aris
    • Panathinaikos
    • PAOK
  • Eredivisie (Netherlands):
    • AFC Ajax
  • Serie A (Italy):
    • AC Milan
    • ACF Fiorentina
  • Tippeligaen (Norway):
    • F.K. Bodø/Glimt
    • Hamarkameratene
    • Lillestrøm S.K.
    • Odd Grenland B.K.
    • Rosenborg B.K.
    • Viking F.K.
  • SuperLiga (Portugal):
    • SL Benfica
  • Russian Premier League (Russia):
    • FC Amkar Perm
    • FC Lokomotiv Moscow
    • FC Zenit Saint Petersburg
  • La Liga (Spain):
    • Real Madrid
  • Allsvenskan (Sweden):
    • Assyriska Föreningen
    • Djurgårdens IF
    • IFK Göteborg
    • GIF Sundsvall
  • Turkish Premier Super League (Turkey)
    • Fenerbahçe SK
    • Galatasaray SK
  • Major League Soccer (USA)
    • Chivas USA
    • Colorado Rapids
    • Columbus Crew
    • DC United
    • FC Dallas
    • Kansas City Wizards
    • New England Revolution
    • Real Salt Lake
    • San Jose Earthquakes

(NOTE: Effective with the 2006 season, all MLS teams will exclusively wear adidas uniforms.)


  • National football teams
    • Argentina national football team
    • Canada national football team
    • China national football team
    • Denmark national football team
    • Egypt national football team
    • Finland national football team
    • France national football team
    • Germany national football team
    • Greece national football team
    • Guatemala national football team
    • Hungary national football team
    • Japan national football team
    • Latvia national football team
    • Nigeria national football team
    • Romania national football team
    • Saudi Arabia national football team
    • South Africa national football team
    • Spain national football team
    • Tunisia national football team
    • United Arab Emirates national football team

Rugby union

  • All Blacks (New Zealand national team)
  • United States National Team
  • British and Irish Lions

American college sports

  • NCAA teams
    • North Carolina State University Wolfpack
    • Temple University Owls (except basketball)
    • UCLA Bruins
    • University of Arkansas Razorbacks
    • Indiana University Hoosiers
    • University of Kansas Jayhawks
    • University of Louisville Cardinals
    • University of Nebraska Cornhuskers
    • University of Notre Dame Fighting Irish
    • University of Pittsburgh Panthers
    • University of Tennessee Volunteers
    • University of Wisconsin Badgers

Former management

  • CEO (1993-2001): Robert Louis-Dreyfus. He has been highly successful with managing the company until 2001. His self-admitted secret was simply copying what Nike and Reebok did.

Acronym

Some musicians, such as Killer Mike, have used "adidas" as an acronym for "all day I dream about sex." Additionally, adidas has been said to be an acronym for "after dinner I did a shit," but these acronyms have no relationship with the company itself and should not be taken seriously. However, many people commonly describe adidas as "all day i dream about sports," as it is a sportswear company.


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However, many people commonly describe adidas as "all day i dream about sports," as it is a sportswear company. Gervin was inducted to the Basketball Hall of Fame, had his #44 jersey retired by the Spurs and was named to the NBA's fifty greatest players list. Some musicians, such as Killer Mike, have used "adidas" as an acronym for "all day I dream about sex." Additionally, adidas has been said to be an acronym for "after dinner I did a shit," but these acronyms have no relationship with the company itself and should not be taken seriously. His trademark was the finger roll, a technique consisting in shooting his layups by rolling the basketball along his fingertips.
. Although Thompson came up with a memorable performance for the last game of the regular season, scoring 73 points, Gervin maintained his slight lead by dropping 63 points on his last game of the season. (NOTE: Effective with the 2006 season, all MLS teams will exclusively wear adidas uniforms.). He defeated fellow scorer David Thompson by seven hundredths of a point (27.22 to 27.15).

This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a movie version of the 1954 World Cup. His first scoring crown, which took place in 1978, was one of NBA's most famed moments. As the finals against high favourites Hungary was played in heavy rain, this gave the German players a firm hold on the slippery pitch. He gained his fourth and last scoring title in 1982. When the weather was good and the pitch was hard, the shoes were equipped with short studs, when it rained, longer studs were screwed on the bottom of the shoes. Nicknamed Iceman for his cool demeanor on the court, Gervin was primarily known for his scoring talents, leading the NBA in scoring average three years in a row from 1978 to 1980. They introduced a technological breakthough, namely studs with screws. Gervin holds the interesting distinction of being a former teammate of both Julius Erving (with the Squires) and Michael Jordan (with the Bulls), although in Gervin's only season in Chicago, Jordan played only eighteen games due to injury.

When West Germany miraculously won the soccer 1954 World Cup, their footwear was supplied by adidas. Gervin never failed to average at least fourteen points in any of his fourteen ABA and NBA seasons, and finished an NBA career average of 26.2 points per game. [4]. George Gervin (born April 27, 1952 in Detroit, Michigan) is a former professional basketball player, a shooting guard for the ABA's Virginia Squires and the NBA's San Antonio Spurs and Chicago Bulls. The aquisition of Reebok will also allow Adidas to compete with Nike worldwide. This takeover was completed in August 2005 and meant that the company will now have closer business sales as those of Nike in Northern America.

In August 2005, adidas declared its intention to buy Anglo-American rival Reebok for US$ 3.8 billion. Also in 2005, on May 2, adidas told the public that they sold their partner company Salomon Group for 485 mn Euros to Amer Sports of Finland. It currently retails for $250 (USD). The shoe requires a small, user replaceable battery that lasts for approximately 100 hours of running.

Dubbed by the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. In 2005, adidas introduced the adidas_1, the first ever production shoe to utilize a microprocessor. [2] [3]. The court ruled that despite the simplicity of the mark, Fitness World's use was infringing because the public could establish a link between that use and adidas' mark.

In 2003, adidas filed a lawsuit in British court challenging Fitness World Trading's use of a two-stripe motif similar to adidas' three stripes. This has gained adidas appeal to urban communities in the U.S.A and EU. wear them in her music videos. While adidas gives her custom-made extravagant clothes and shoes the artist thoroughly promotes adidas by wearing these items and having dancers etc.

Since 2002 adidas has had a lucrative deal with rapper Missy Elliott. [1]. adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the adidas trademark. In 1998, adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel.

In 1997, adidas AG acquired the Salomon Group, and its corporate name was changed to adidas-Salomon AG. He spent 6 months in La Santé prison in Paris in 1997 after being sentenced to 18. He was the object of several lawsuits, notably related to match fixing at the football club. Tapie went bankrupt himself in 1994.

He is also the president of the Olympique de Marseille football team, to which Tapie is closely linked. Robert Louis-Dreyfus became the new CEO of the company. In February 1993, Crédit Lyonnais sold adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie (and cousin of Julia Louis-Dreyfus from the Seinfeld TV series). Forgetting why the bank actually bought adidas, Tapie later sued the bank, because he felt spoiled by the sale.

Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly owing to the fact that Tapie was a minister of Urban Affairs (ministre de la Ville) in the French government at the time. He asked the Crédit Lyonnais bank to sell adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual for then-current French banking practice. In 1992, Tapie was unable to pay the interest from his loan. He also hired Madonna for promotion.

Tapie decided to move production offshore to Asia. Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune. After a period of serious trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1.6 billion French francs ($320 million), which Tapie borrowed. The history of the company, as presented by its official web site, is incomplete, perhaps because it is indirectly linked to financial scandals.

The acquisition would increase its market share in North America and allow it to further compete with Nike. In August 2005, the company announced that a deal acquiring rival Reebok for $3.8 billion. The chief competitors of adidas are Puma, and Nike. .

Rudolf Dassler, Adi's brother, founded a rival company, Puma. The company's clothing and shoe designs typically include three parallel stripes of the same color, and the same motif is incorporated into adidas' official logos. The company is named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach near Nuremberg. adidas-Salomon AG, also known as adidas, is a German sports apparel corporation.

His self-admitted secret was simply copying what Nike and Reebok did. He has been highly successful with managing the company until 2001. CEO (1993-2001): Robert Louis-Dreyfus. University of Wisconsin Badgers.

University of Tennessee Volunteers. University of Pittsburgh Panthers. University of Notre Dame Fighting Irish. University of Nebraska Cornhuskers.

University of Louisville Cardinals. University of Kansas Jayhawks. Indiana University Hoosiers. University of Arkansas Razorbacks.

UCLA Bruins. Temple University Owls (except basketball). North Carolina State University Wolfpack. NCAA teams

    .

    British and Irish Lions. United States National Team. All Blacks (New Zealand national team). United Arab Emirates national football team.

    Tunisia national football team. Spain national football team. South Africa national football team. Saudi Arabia national football team.

    Romania national football team. Nigeria national football team. Latvia national football team. Japan national football team.

    Hungary national football team. Guatemala national football team. Greece national football team. Germany national football team.

    France national football team. Finland national football team. Egypt national football team. Denmark national football team.

    China national football team. Canada national football team. Argentina national football team. National football teams

      .

      San Jose Earthquakes. Real Salt Lake. New England Revolution. Kansas City Wizards.

      FC Dallas. DC United. Columbus Crew. Colorado Rapids.

      Chivas USA. Major League Soccer (USA)

        . Galatasaray SK. Fenerbahçe SK.

        Turkish Premier Super League (Turkey)

          . GIF Sundsvall. IFK Göteborg. Djurgårdens IF.

          Assyriska Föreningen. Allsvenskan (Sweden):

            . Real Madrid. La Liga (Spain):
              .

              FC Zenit Saint Petersburg. FC Lokomotiv Moscow. FC Amkar Perm. Russian Premier League (Russia):

                .

                SL Benfica. SuperLiga (Portugal):

                  . Viking F.K. Rosenborg B.K.

                  Odd Grenland B.K. Lillestrøm S.K. Hamarkameratene. Bodø/Glimt.

                  F.K. Tippeligaen (Norway):

                    . ACF Fiorentina. AC Milan.

                    Serie A (Italy):

                      . AFC Ajax. Eredivisie (Netherlands):
                        . PAOK.

                        Panathinaikos. Aris. AEK Athens. Alpha Ethniki (Greece):

                          .

                          Schalke 04. Bayern München. Bayer Leverkusen. FC Nürnberg.

                          1. FC Köln. 1. Bundesliga (Germany):

                            .

                            RC Strasbourg. Olympique de Marseille. Ligue 1 (France):

                              . Chelsea F.C - As of 2006/07 Season.

                              Newcastle United. Premier League (England):

                                . SK Slavia Prague. SK Sigma Olomouc.

                                Gambrinus Liga (Czech Republic):

                                  . Fluminense. Campeonato Brasileiro (Brazil):
                                    . La Louvière.

                                    Club Brugge. Anderlecht. Jupiler League (Belgium):

                                      . Club Atlético River Plate.

                                      Primera División Argentina (Argentina):

                                        .